{"id":2493,"date":"2025-01-09T09:59:49","date_gmt":"2025-01-09T09:59:49","guid":{"rendered":"https:\/\/newslabturkey.org\/akademi\/?post_type=lp_course&#038;p=2493"},"modified":"2025-07-01T16:49:47","modified_gmt":"2025-07-01T16:49:47","slug":"gazetecilikte-gelir-modelleri","status":"publish","type":"lp_course","link":"https:\/\/newslabturkey.org\/akademi\/atolye\/gazetecilikte-gelir-modelleri\/","title":{"rendered":"Gazetecilikte gelir modelleri"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2025\/01\/sarphan-gelir-modelleri-1024x576.png\" alt=\"\" class=\"wp-image-2494\" srcset=\"https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2025\/01\/sarphan-gelir-modelleri-1024x576.png 1024w, https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2025\/01\/sarphan-gelir-modelleri-300x169.png 300w, https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2025\/01\/sarphan-gelir-modelleri-768x432.png 768w, https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2025\/01\/sarphan-gelir-modelleri.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gazetecili\u011fin s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in \u00e7e\u015fitlendirilmi\u015f ve stratejik gelir modellerine ihtiya\u00e7 duyuluyor. Dr. Sarphan Uzuno\u011flu, bu dersinde gazetecilikte gelir \u00e7e\u015fitlendirme kavram\u0131n\u0131 ele alarak medya organizasyonlar\u0131n\u0131n dijital \u00e7a\u011fdaki zorluklara nas\u0131l yan\u0131t verebilece\u011fini inceliyor. <\/p>\n\n\n\n<p>Dersin ba\u015flang\u0131c\u0131nda, gelir \u00e7e\u015fitlendirme ihtiyac\u0131n\u0131n neden \u00f6nemli oldu\u011funu, dijital reklam gelirlerindeki dalgalanmalardan yola \u00e7\u0131karak a\u00e7\u0131klayan Uzuno\u011flu, abonelik, reklam, sponsorluk, kitlesel fonlama ve etkinlik gibi temel gelir modellerini derinlemesine analiz ediyor. Ayr\u0131ca, bu modellerin T\u00fcrkiye ba\u011flam\u0131nda nas\u0131l uygulanabilece\u011fi, kar\u015f\u0131la\u015f\u0131lan zorluklar ve \u00e7\u00f6z\u00fcm yollar\u0131 da somut \u00f6rneklerle aktar\u0131l\u0131yor. <\/p>\n\n\n\n<p>Dr. Uzuno\u011flu\u2019nun analitik ve ele\u015ftirel yakla\u015f\u0131m\u0131yla haz\u0131rlanan bu ders, medya y\u00f6neticileri, gazeteciler ve ileti\u015fim \u00f6\u011frencileri i\u00e7in hem ilham verici hem de bilgilendirici bir kaynak. Ders sonunda, kat\u0131l\u0131mc\u0131lar gelir modelleri \u00fczerine pratik yapma f\u0131rsat\u0131 bulacak ve gazetecilikte s\u00fcrd\u00fcr\u00fclebilirlik ad\u0131na farkl\u0131 perspektifler kazanacak.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gazetecili\u011fin s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in \u00e7e\u015fitlendirilmi\u015f ve stratejik gelir modellerine ihtiya\u00e7 duyuluyor. Dr. Sarphan Uzuno\u011flu, bu dersinde gazetecilikte gelir \u00e7e\u015fitlendirme kavram\u0131n\u0131 ele&#8230;<\/p>\n","protected":false},"featured_media":2153,"comment_status":"open","ping_status":"closed","template":"","course_category":[42],"course_tag":[],"class_list":["post-2493","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-dijital-kulucka","course"],"_links":{"self":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/lp_course\/2493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/comments?post=2493"}],"version-history":[{"count":0,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/lp_course\/2493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/media\/2153"}],"wp:attachment":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/media?parent=2493"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/course_category?post=2493"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/course_tag?post=2493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}