{"id":1748,"date":"2024-12-13T11:46:21","date_gmt":"2024-12-13T11:46:21","guid":{"rendered":"https:\/\/newslabturkey.org\/akademi\/?post_type=lp_course&#038;p=1748"},"modified":"2025-07-01T16:57:04","modified_gmt":"2025-07-01T16:57:04","slug":"medya-yonetimi","status":"publish","type":"lp_course","link":"https:\/\/newslabturkey.org\/akademi\/atolye\/medya-yonetimi\/","title":{"rendered":"Medya y\u00f6netimi"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2024\/12\/sarphan-uzunoglu-medya-yonetimi-1024x576.png\" alt=\"\" class=\"wp-image-2145\" srcset=\"https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2024\/12\/sarphan-uzunoglu-medya-yonetimi-1024x576.png 1024w, https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2024\/12\/sarphan-uzunoglu-medya-yonetimi-300x169.png 300w, https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2024\/12\/sarphan-uzunoglu-medya-yonetimi-768x432.png 768w, https:\/\/newslabturkey.org\/akademi\/wp-content\/uploads\/2024\/12\/sarphan-uzunoglu-medya-yonetimi.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dr. Sarphan Uzuno\u011flu taraf\u0131ndan haz\u0131rlanan ve video k\u0131s\u0131mlar\u0131 HEYGEN AI deste\u011fiyle \u00fcretilen bu ders, medya d\u00fcnyas\u0131n\u0131n h\u0131zla de\u011fi\u015fen yap\u0131s\u0131na uyum sa\u011flamak isteyen profesyoneller i\u00e7in kapsaml\u0131 bir rehber sunmay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n\n\n\n<p>Medya y\u00f6netimi ve bualan\u0131n temel ilkelerinden ba\u015flayarak, C-level y\u00f6netim rollerinden i\u00e7erik \u00fcretim s\u00fcre\u00e7lerine, teknolojinin getirdi\u011fi yeniliklerden etik sorumluluklara kadar geni\u015f bir yelpazeyi kapsayan ders, medya sekt\u00f6r\u00fcnde liderlik yapmay\u0131 hedefleyenler i\u00e7in vazge\u00e7ilmez bir kaynak niteli\u011findedir.<\/p>\n\n\n\n<p>Dersin temel odak noktalar\u0131ndan biri, medya organizasyonlar\u0131n\u0131n \u00e7ift y\u00f6nl\u00fc do\u011fas\u0131n\u0131 anlamakt\u0131r. Bir yandan, bu organizasyonlar, kat\u0131 bir disiplin ve hiyerar\u015fi ile i\u015fleyen operasyonel makineler olarak ele al\u0131n\u0131rken, di\u011fer yandan, yarat\u0131c\u0131 bireylerin katk\u0131s\u0131yla \u015fekillenen profesyonel \u00e7al\u0131\u015fma ortamlar\u0131d\u0131r. Bu \u00e7ift y\u00f6nl\u00fc do\u011fan\u0131n y\u00f6netilmesi, hem insan kaynaklar\u0131n\u0131n etkin kullan\u0131m\u0131n\u0131 hem de yenilik\u00e7i stratejilerin geli\u015ftirilmesini gerektirir.<\/p>\n\n\n\n<p>Derste a\u015fa\u011f\u0131daki konular ele al\u0131nmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medya Y\u00f6netim Teorisi:<\/strong> C-level pozisyonlar (CEO, COO, CFO, CMO, CIO, vb.) ve bu rollerin medya end\u00fcstrisindeki i\u015flevleri.<\/li>\n\n\n\n<li><strong>\u0130nsan Kaynaklar\u0131 ve Organizasyonel Davran\u0131\u015f:<\/strong> Yarat\u0131c\u0131l\u0131\u011f\u0131 te\u015fvik eden g\u00fcvene dayal\u0131 ili\u015fkiler, i\u015f b\u00f6l\u00fcm\u00fc ve liderlik.<\/li>\n\n\n\n<li><strong>Teknoloji ve Yenilikler:<\/strong> Yapay zek\u00e2, b\u00fcy\u00fck veri analiti\u011fi, otomasyon ve medya teknolojilerinin i\u015f s\u00fcre\u00e7lerine etkileri.<\/li>\n\n\n\n<li><strong>Etik ve Sorumluluklar:<\/strong> Medya y\u00f6netiminde \u015feffafl\u0131k, veri g\u00fcvenli\u011fi ve toplumsal sorumluluk.<\/li>\n<\/ul>\n\n\n\n<p>Dr. Uzuno\u011flu, \u00f6zellikle medya y\u00f6neticilerinin rol\u00fcne dikkat \u00e7ekerek, liderlerin hem yarat\u0131c\u0131 ekipleri motive etmesi hem de h\u0131zl\u0131 ve karma\u015f\u0131k medya ortam\u0131nda stratejik kararlar almas\u0131 gerekti\u011fini vurgulamaktad\u0131r. Ders, ayn\u0131 zamanda sekt\u00f6rdeki zorluklar\u0131 ve f\u0131rsatlar\u0131 ger\u00e7ek \u00f6rneklerle ele alarak, kat\u0131l\u0131mc\u0131lara uygulamal\u0131 bir \u00f6\u011frenme deneyimi sunmaktad\u0131r.<\/p>\n\n\n\n<p>Bu ders, medya y\u00f6netimi ve liderlik becerilerini geli\u015ftirmek isteyen gazeteciler, i\u00e7erik \u00fcreticileri, medya giri\u015fimcileri ve akademisyenler i\u00e7in tasarlanm\u0131\u015ft\u0131r. \u00d6zellikle dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn merkezinde yer almak isteyen profesyoneller i\u00e7in e\u015fsiz bir kaynak sunmaktad\u0131r.<\/p>\n\n\n\n<p>Dersin hedefi kat\u0131l\u0131mc\u0131lar\u0131n medya y\u00f6netimi alan\u0131nda bilgi birikimlerini art\u0131rarak, sekt\u00f6rde daha stratejik ve yenilik\u00e7i bir yakla\u015f\u0131mla hareket etmelerine destek olmakt\u0131r.<\/p>\n\n\n\n<p><strong>NOT: Bu ders kapsam\u0131nda \u00fcretilen video, e\u011fitmen taraf\u0131ndan HEYGEN AI yard\u0131m\u0131yla yapay zek\u00e2 teknolojisinden faydalanarak olu\u015fturulmu\u015ftur<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Sarphan Uzuno\u011flu taraf\u0131ndan haz\u0131rlanan ve video k\u0131s\u0131mlar\u0131 HEYGEN AI deste\u011fiyle \u00fcretilen bu ders, medya d\u00fcnyas\u0131n\u0131n h\u0131zla de\u011fi\u015fen yap\u0131s\u0131na uyum&#8230;<\/p>\n","protected":false},"featured_media":2153,"comment_status":"closed","ping_status":"closed","template":"","course_category":[43],"course_tag":[],"class_list":["post-1748","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-ai-destekli-dersler","course"],"_links":{"self":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/lp_course\/1748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/comments?post=1748"}],"version-history":[{"count":0,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/lp_course\/1748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/media\/2153"}],"wp:attachment":[{"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/media?parent=1748"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/course_category?post=1748"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/newslabturkey.org\/akademi\/wp-json\/wp\/v2\/course_tag?post=1748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}